Privacy Policy
This Privacy Policy explains what information the Fuquay-Varina Christmas Parade Shop (fuquayvarinachristmasparade.org/shop), operated by the Writing Music & Film Society (WMFS), collects, how it’s used, and the choices available to you. Effective October 2, 2026.
Information We Collect
Order information
Name, email address, shipping and billing address, phone number, and payment details (payment is processed by Stripe; we never see or store your full card number).
Contact and form submissions
Information you provide through the Contact form, Volunteer Opportunities form, Entry Registration, or Waiver Form.
Automatically collected information
IP address, browser and device type, and pages visited, collected through cookies and analytics tools.
How We Use Your Information
- To process, fulfill, and ship your order, including sharing shipping details with Printful for production
- To communicate with you about your order, the parade, and related updates
- To improve the Shop and your browsing experience
- For marketing and advertising purposes, including through Google Analytics and Meta Pixel
Third-Party Services & Data Sharing
We work with trusted third parties to run the Shop, and your information may be shared with them as needed:
- Stripe — processes all payments; handled under Stripe’s own privacy policy
- Printful — receives your shipping address and order details to produce and ship your items
- Google Analytics — collects site usage data to help us understand how visitors use the Shop
- Meta Pixel — enables ad tracking and retargeting on Facebook and Instagram
- Amazon Associates — the Shop page includes affiliate links to Amazon; clicking one may let Amazon set its own cookies
We do not sell your personal information to third parties.
Cookies & Tracking Technologies
The Shop uses cookies and similar technologies for analytics (Google Analytics) and advertising (Meta Pixel). These help us understand site traffic and measure ad performance. You can manage or disable cookies through your browser settings at any time, though some site features may not work as intended with cookies disabled.
Data Security & Retention
We take reasonable measures to protect your personal information. Payment information is handled directly by Stripe, a PCI-compliant payment processor, and is never stored on our servers. We retain order and contact information only as long as needed for legitimate business or legal purposes.
Children’s Privacy
The Shop is not directed at children under 13, and we do not knowingly collect personal information from children under 13.
Your Rights, Policy Changes & Contact
Depending on where you live, you may have rights to access, correct, or request deletion of your personal information. We may update this Privacy Policy from time to time; the effective date at the top of this page reflects the most recent version.
Questions about this policy or your information? Contact us at wmfsociety@gmail.com.
Questions about this policy or your information? wmfsociety@gmail.com
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